My Services

CRM Audit

Are you doing CRM but not sure if you’re doing it well? This is where I come in.

How do you create revenue-driving lifecycle flows that encapsulate your brand? How do you analyse and segment your customers effectively? How do you identify and improve your biggest CRM revenue drivers? How can we encourage loyalty? What are the correct KPIs? If you want the answers to these questions and more, the CRM Audit is for you.

I will use my expertise to analyse and audit your existing CRM set up, help you elevate the experience for customers and unlock increased sales for your business.

What’s included?

  • Lifecycle Flows

  • Marketing Automation

  • Transactional Communications

  • Data Capture

  • Customer Segmentation

  • Measuring Success

Email Marketing Masterclass

Remaining the channel with the best ROI (some stats saying 46x!) Email Marketing is a brilliant way to make sales for your company. I will audit and analyse your existing Email Marketing campaigns (editorial and sales) and give you advice on how to improve them whilst balancing your commercial and brand objectives.

Are your campaigns packing enough punch? As someone who has worked with Email Marketing for 14 years, I know what it takes to send a brilliant email. Let me help your business supercharge your Email Marketing and share my tried and true expertise with you.

What’s included?

  • Email Campaign Design

  • Subject Lines, Copy and Content

  • Campaign Themes

  • Sales and Promotions

  • Customer Segmentation

  • Measuring Success

Full CRM Strategy

The works. As someone who has led CRM in many retail startups, I am best placed to help you craft a thoughtful, effective and complete CRM and Email Marketing strategy.

I’ll use my expertise to audit your existing offering, diving into the available insight and applying the latest best practice to put together a comprehensive strategy that covers where to improve, new opportunities to explore and areas to test and iterate.

From there, you can roll out in house or I can manage this for you as an additional service.

What’s included?

  • CRM Audit

  • Email Marketing Masterclass

  • Customer and Product Data Review

  • Personalisation Strategy

  • Approaching Multichannel Marketing

  • Customer Outreach

  • Measuring Success

Fractional Head of CRM

Need a Head of CRM to support on an ongoing basis or for a specific project? I can work flexibly with your business on CRM and Email Marketing using my expertise and experience.

Depending on your specific business needs, I can help you create and maintain CRM and Email Marketing excellence which will lead to increased revenue, repeat orders and happy customers.

What could I help with?

I could support your existing marketing team as Head of CRM or work as a consultant on specific projects such as:

  • Strategy for key sales periods such as Black Friday

  • Replatforming your CRM system

  • Template redesign and rollout across your comms

  • CRM and email marketing reporting and testing plans

  • New marketing automation projects, such as a price drop email or post purchase upsell

Want to know more?

Book a 30 minute “no expectations” call in with me to chat more about how we could work together.